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Project: Purple Crayon by Tania Lau

In my Advertising Management class (Ross School of Business), I had the opportunity to work on a hands-on project with my teammates. Our job was to create complete marketing campaign from scratch. Our client was Purple Crayon, a graphic art and printing company in Ann Arbor. It was fun visiting our client to set up business and marketing objectives and come up with the best strategies taking in consideration our target audience. What I loved most was the creative part of the project. We actually came up with story boards, which are sketches of what a TV or video commercial would look like. I was able to put my organization and communication skills into practice while truly enjoying working on a real world marketing case. Through a presentation/pitch, we competed against another team in the class who had the same client, and we won. It was a very challenging and exciting project!

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